About

"Welcome to our world of red neon and western tailoring. Fallon Foster is the name of my brand, but she also represents my alter ego as a fiery cowgirl. The collections are inspired by the contrast of pearl-like fabrics with the prairies and live oaks of Texas and workwear with the backdrop of Colorado beauty. Fallon Foster is also a mixture of fashion adventures living in Paris, LA, New York, London, and my most influential years in Austin and Denver, CO."

Clothes have always made me feel more alive and I just don’t know why? Especially the FUN pieces that call for a country concert or occasion to dress up! And live that fantasy through clothing , where we can all be less serious and dress for fun ⚡️ 

Fallon Foster is a brand for the girlies , the Suburban cowgirls, and those that may not know how to ride a horse but can rock some fringe and boots 👢




Fallon Foster has worked as a designer in the fashion industry since graduating from FIDM in 2012, bringing apparel and/or print design to many Los Angeles brands including REVOLVE’s in-house brands: Song of Style, Tularosa, House of Harlow 1960, Lovers + Friends, & OTHER STORIES, and she also worked on the runway collections of BALMAIN in Paris, and Mary Katrantzou in London, in her tenure in Europe.

She began working on her brand Fallon Foster when she moved to Austin, Texas for her fiancé’s MBA program at UT AUSTIN and then later Denver, Colorado. She was abundantly inspired by the way woman dressed in Southwest and how they styled themselves for football games, festivals, and dinner parties. She was also in the process of designing her ‘Western-Ranch” wedding dress ,which in all, catapulted her to design the bridal capsule and the other Fallon Foster designs were derived from those western-bridal roots.